True Capital
- 4 weeks
- Finance
- London, England
The brief
An investment and advisory firm with four very different activities, advisory, venture capital, private equity and public equities, and a website that needed to explain all of them without feeling like a bank.
The work
We went for a calm, editorial look: warm neutrals, a serif for headlines and a single coral accent, so the firm feels approachable and confident at the same time.
Each activity got its own color and its own panel on the homepage, so visitors can see in seconds what the firm does and where they fit.
Every page was built for search from the start: clear titles, one topic per page, fast loading on phones and a structure Google can read easily.
The result
A calmer, clearer website, built to be found on Google
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